About
Nicole Baker
Brand Strategist
As a seasoned professional with 25+ years of experience, my goal is to exceed your expectations. In the ever-changing, ever-complicated business landscape, owners and managers recognize the importance of strategically designed marketing, yet often find themselves overwhelmed with the day-to-day tasks.
Let me manage your marketing strategy while you take care of running your business. As a former business owner, I think like an entrepreneur; I'm always looking for the most efficient and effective ways to increase the bottom line. I listen to your goals, visions, and values to design a personalized plan to drive your consumers through the sales funnel while building community and increasing customer satisfaction.
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When I'm not busy behind my desk, you can find me traveling with my 2 girls, hiking the beautiful PNW, on the tennis court, crafting, or playing with one of our many pets. In fact, I'll probably have a cat in my lap while working on your projects.
Work
Experience
Brand Director - MiaDonna & Company
Managed all aspects of marketing, including setting content calendar, establishing key messages, and designing brand standards.
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CEO named to Entrepreneur Magazine's list of Top 100 Powerful Women
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Secured awards for the company and CEO, including Women in Business Innovator of the Year, World Business Magazine CEO of Year (Jewelry), and Top 50 Most Inspirational for the company and CEO
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Articles/interviews in media, including Forbes, BrandWeek, Yahoo Finance, Barrons, Brides, Vogue France, and more
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Coordinated and prepared CEO for an online interview with Daymond John of Shark Tank & Fubu
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Increased CEO's Instagram following by 29% in the first year
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In the first year of managing the community email program, increased revenue by 20% and subscribers by 23%
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Approved all written and visual marketing
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Managed brand partnerships with companies such as Swarovski
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Managed the company's 501c4, The Greener Diamond, provided all planning and communication, as well as created impact reports
Owner - RB Johnson Co.
Owned a niche construction company with revenue averaging $3M.
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Maintained an 18% profit margin
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Increased overall revenue by 400%
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Tripled the value of the business during my ownership
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Only female-owned business in the specific industry
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Managed all aspects of the business, including accounts payable, accounts receivable, HR, customer acquisition, etc.
Marketing Manager - Carey Hughes Homes
​Managed all aspects of the company & home marketing program and marketing calendars.
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Created brand standards and developed templates for marketing materials
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Managed & created email & print newsletters
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Increased email click rate by 200% and open rate by 37%
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Managed SEO and Google My Business
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Created content and wrote SEO-focused blogs
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Social media management
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Manage multiple vendors
Board Member & Marketing Manager - Animal Aid
Created and managed a marketing committee and digital marketing committee to promote the organization, pets available for adoption, and events.
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Developed brand standards and key messaging to build community among donors, volunteers, adopters, and potential supporters
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Created processes to make distributing information more efficient and effective
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Set content calendar and managed all aspects of marketing campaigns and material
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Managed volunteers to execute marketing tasks
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Worked with the Board of Directors on short and long-term vision and goals
Other Companies Include
Nike, The Leukemia & Lymphoma Society, The Bernhardt Agency, and CMI Webservices